Jackson

I truly 🖤 creating brand identities for start-ups. And rebranding huge organisations. I’ve done it a lot, both in-house and agency-style.

Tone of voice creation, style guides, missions, values, propositions, manifestos… Whatever you need to make the world see who you really are, I can help.

Selected projects

· PowerCo (Volkswagen)
Working with AKQA in Berlin, I was copy-lead for a full rebrand: mission, manifesto, values, tone of voice guidelines, external comms – the lot.

· Pantaflix
A start-up brand identity made from scratch: I led a team of designers, writers, UX/UI experts, translators, and others to launch this video-streaming platform to the world. [3-year collaboration.]

· GORE-TEX
Working as Creative Director with AKQA, I helped rebrand this $4 billion brand. With a specific focus on digital presence, I also wrote the tagline and launch comms for an all-new sub-brand. [2-year collaboration.]

· Nul
Another brand identity and launch comms from scratch, for a VC-funded telehealth start-up. Including: brand name, website, tone of voice, launch ads, and social media presence. [Ongoing collaboration.]

As a creative director (9 years’ experience), I'm comfortable directing your big teams, or your small teams.

As a senior copywriter, I can write your social ads, poster ads, banner ads, film ads, bus ads, DOOH ads, campaign platforms, taglines, long-form articles, UI/UX copy, CEO speeches, movie star talking points... I’ve (literally) done it all.

Agency experience includes: Wieden + Kennedy (6 years); M&C Saatchi; AKQA (5 years); R/GA; TLGG; Isobel; AMV BBDO; Edenspiekermann.

Selected projects

· On
Working as Copy Director in a nimble team, I helped create 5 x global campaigns for various new shoe and apparel products, including: brand films, documentaries, social, activations, and influencer partnerships. [2-year collaboration.]

· NNormal
As well as helping create the brand identity, I wrote a ton of launch ads & comms for this all-new trail running company. [Ongoing collaboration.]

· SoundCloud
During my time as Head of Copy & Brand Voice, I wrote and creative-directed multiple campaigns for a new app, a new creator platform, and various other things. [2-year collaboration.]

· Zalando
Working with Studio Voile, I’ve created multiple campaigns covering film, print, OOH, social and activations for the DACH region; plus several successful pitches along the way. [4-year collaboration.]

As an early adopter (2019) of AI and adjacent technologies, I got a headstart writing & thinking alongside our robot-brained colleagues. I can brand and roll out (Gen)AI initiatives for organisations. Help integrate AI into your teams and processes. And am always happy to prove/explain why AI-copy still doesn’t make people think, feel, or do the things you want them do, feel, or think 🤖

Selected projects

· Olympus
Acting as a brand consultant and creative director, I helped this MedTech giant launch a new GenAI suite to 30,000+ employees, developing a full brand identity, communications strategy, and roll-out campaign.

· AI EMBRACE
I created and developed a “GenAI branding and roll-out programme” with consultants 55BirchStreet, which helps organisations build trust, excitement, adoption & ROI for their AI initiatives.

· Google Gemini
Working with Sideline Collective in London, I helped craft a video-led campaign showcasing Google Gemini’s capabilities for the DACH region.

Unlike many creative folk, I love working and thinking strategically. I can challenge and improve briefs; or write them from scratch for others. I love deep-diving into research. More than anything, I love finding and telling stories that make presentations sing – including pitches.

Selected projects

· HelloFresh
Working as copy lead within a senior team, we created the annual ‘Big Idea’, which was then used as a creative platform for all global comms.

· Tesco
While at Wieden + Kennedy London, I wrote the pitch-winning strategic thought for this £110m piece of business.

· Pitch wins
I've worked on numerous pitch wins over the years (Tesco, Ribena, Zalando...), and still get a kick out of helping pull together a presentation that sends shivers down the spine (and 💸 into the coffers).

For over 10 years I’ve been collaborating with artists, curators and galleries on all sorts of projects.

I’m also an award-winning poet and fiction writer (so really do give a shit about finding the right words).

Selected projects

· Art text collaboration
I’ve partnered with art-world folk all around the world – with a focus on Berlin, Miami, and London – to work on gallery texts, exhibition naming, artist branding, press releases, etc.

· Awards and exhibitions
My writing has won a few awards and been widely published. I’ve also collaborated with artists on projects that have been exhibited in Miami and Berlin. And my photography has been exhibited in group and solo shows. So while I’m a mostly copy-led person, I also bring a keen and cultured eye to all that visual stuff.