Jackson

Defining the personality of a start-up from scratch. Helping rebrand a 100-year-old global behemoth. Writing missions and manifestos that’ll make you weak at the knees. I ❤️ this kind of work.

I’ve worked with and learnt from the best planners and strategists in the world. I’m not a strategist, but can out-strategise most copywriters. And, unlike many creatives, I (really) enjoy this kind of thinking.

I’ve a ton of experience working with UI/UX experts to make sure your website, app or [other tech-shaped-thing] is used and loved exactly as it should be. I strongly believe that the details (really, really) matter. When every single piece of copy is on-brand, then great things are going to happen...

Giving your new company, sub-brand, digital venture or dive bar* a name that sucks is easy. Finding a compelling and memorable (and legally approvable) name is tough. From Siemens to GORE-TEX, Nike to start-ups, I've helped a lot of people find the right name.

*Beer accepted for all dive-bar related jobs.

Words in the right order. Words that make people do and think and sign-up for things they never thought they’d sign-up for, think, or do. Words that make you read all the way to the bottom of a page.

I’m comfortable directing teams of writers, designers, and anyone else we need to make your brand 🚀. And I can link in everyone from animators to SEO specialists to strategists from my global network of experts.

Need a multi-million, multi-channel, 360-degree, interactive-integrated-interdimensional ad campaign? Or just some 🔥Instagram ads? Hit me.

From snappy stories to social media guidelines across every channel, word-count efficient posts to look-at-us bios – I got you.

I can source, commission and edit a team of journalists. Research and write original articles. And create a seasonal or annual content strategy. (But you won’t believe the reasons Why I Don’t Write Clickbait.)

I once worked 38 hours straight without sleep on a pitch.
Did I enjoy it?
No.
Did we win the £110m piece of business (with my line)?
🎉🍾🥃🚀🚑

Catalogue texts, grant applications, essays, emails to collectors, press releases. I’ve many years’ experience working in Berlin’s art scene. And have exhibited my own work at solo and group shows.